This Privacy Policy sets out how Jackies Cake Kitchen uses and protects any information that you give to Jackies Cake Kitchen when you use this website.

Jackies Cake Kitchen is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this Privacy Policy.

Jackies Cake Kitchen may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 16 June 2010.

What we collect

We may collect the following information:

  • Name and job title.
  • Contact information, including email address.
  • Demographic information such as postcode, preferences and interests.
  • Other information relevant to customer surveys and/or offers.

What we do with the information we gather

We require this information to understand your needs, provide you with a better service and in particular, for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • Using the email address you provided, we may send promotional emails about new products, special offers or other information that we think you may find interesting.
  • From time to time, we may use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.  We may use your information to customise our website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us to analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Cookies which could download: (Estimated length)

  • civicAllowCookies = 3 months
  • __utmb Google Analytics (session)= 24-48 hours
  • __utmc Google Analytics = length of session
  • __utmz Google Analytics = 6 Months
  • __utma Google Analytics =2 years
  • __utmv – Facebook = 2 years
  • __qca – Facebook = 5 years

Session and persistent cookies

Cookies can expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) or they can be stored for longer. The European Cookie Regulations apply to both types of cookies.

Session cookies – allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes, such as remembering what a user has put in their shopping basket as they browse around a site. They could also be used for security, for example to facilitate use of webmail, or when a user is accessing internet banking. These session cookies expire after a browser session, so would not be stored long term. For this reason, session cookies may sometimes be considered less privacy intrusive than persistent cookies.

Persistent cookies – are stored on a user’s device in between browser sessions and allow the preferences or actions of the user across a site (or, in some cases, across different websites) to be remembered. Persistent cookies may be used for a variety of purposes, including remembering users’ preferences and choices when using a site or to target advertising.

First and third party cookies – Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie.  In basic terms, first party cookies are those set by the website being visited by the user, i.e. the website displayed in the URL window. Third party cookies are those that are set by a domain other than the one being visited by the user. For instance, if a user visits a website and a separate company sets a cookie through that website, then that would be a third party cookie.

Links to other websites

Our website may contain links to other websites of interest. You should note that once you have used these links to leave our site, we do not have any control over another website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting other sites and such sites are not governed by this Privacy Policy. You should therefore exercise caution and view the Privacy Policy for the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • By contacting us via email at and indicating that you do not want the information to be used by anybody for direct marketing purposes.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us at the address below or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission, or are required by law to do so. We may use your personal information to send you promotional information about third parties that we think you may find interesting, if you tell us you wish for this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to:

Jackies Cake Kitchen
28-30 Atherstone Street
B78 3RF

Tel: 01827 281069

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the postal and email addresses shown above. We will promptly correct any information found to be incorrect.